Atlanta was the #6 market nationally for the USA-Brazil match. Atlanta isn't usually thought of as a great soccer market and it isn't as if there is a huge Brazilian population here. Maybe people here just like sports? NOOOOOOO!!!!!!!!
The Confederations Cup Final got a 2.7 rating, which is a good number. By way of comparison, Wimbledon got a 1.1 on Saturday afternoon and Fox's MLB broadcasts have failed to get higher than a 2.0 on six of the last seven Saturdays. This interest was not sufficient, of course, to get the Sports Reporters to pay attention on Sunday morning, as they were busy discussing Shaq to Cleveland, Don Fehr's legacy (steroids!), and Manny Ramirez (more steroids!). Mitch Albom made the rarest of perceptive points - that the fans he encounters just don't seem to care that much about PED use - and then the group went merrily along discussing the issue. That show does self parody better than most.