Tuesday, August 11, 2009

Branding

So I click on ESPN.com this morning to take a look at the headlines and who was staring back at me but Derek Jeter. The headline story on ESPN was about the Yankees going to the top of the network's power rankings after a big week. To tease the story, ESPN ran a quintessential picture of Jeter giving a fist bump to a teammate, steely eyes of determination fully deployed. Leader Leader Leader!!! The picture struck me a little funny because I saw the highlights of each of the Yankees-Red Sox games over the course of the weekend (they were hard to avoid) and I don't remember Jeter doing much in those highlights. So I took a quick gander at the OPS of the Yankees starting position players over the past week:

Teixeira - 1.241
Posada - 1.196
Damon - 1.160
Swisher - 1.098
Cano - 1.097
Rodriguez - .833
Matsui - .833
Jeter - .433
Cabrera - .425

It must be nice when the Worldwide Leader in Sports brands you as the reason that your team ascended to the top of its baseball rankings following a week in which you went five for thirty with no walks, one extra-base hit, and six strikeouts. Gillette will be so pleased.

5 comments:

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chg said...

A-Rod was 6th in OPS during Red Sox week. He probably did it on purpose because he's so selfish and anti-clutch.

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Jesse said...

Wow, three spammers in one thread. Who'd you piss off Michael?

As for Jeter, definitely overrated.